You did great work. They were happy. So why aren't they booking you again?
They forgot. Didn't know you did that work. Meant to call but got busy.
And you? You've been flat out.
Following up past customers falls to the bottom of the list every single week.
Here's what that costs you:
£5k-£15k+ in lost repeat work annually
Time spent chasing new leads when warm ones already exist.
The mental load of "I really should follow up..."
Most trades have been meaning to sort this for months. It never happens.
That's exactly why we built the Repeat Work Management System.
We handle all the planning, tracking and admin. You just send the messages.
Here's what you get:
✅ 20-25 ready-to-send messages per month - personalised for each customer, sounds like you
✅ Every Monday morning - we send you 5-6 customer names with exact messages to copy and paste (takes 5 minutes)
✅ Simple tracking - we handle all the admin, you just forward us any responses
✅ Weekly updates - every Friday you get a summary of who responded, what's in the pipeline, jobs booked
The result?
Your past customers get reminded you exist. You get more work without having to chase it.
20-30% of past customers respond when followed up systematically.
Even if only 10% book, that's jobs you didn't have to find.
You Do (10% of the work):
Monday morning: send 5-6 messages from your phone (5 minutes)
Forward us any responses during the week
Handle bookings as normal
We Do (90% of the work):
Organise your customer list into a tracker
Write all your follow-up messages (personalised, sounds like you)
Send you Monday plans with exact messages
Track all responses
Send Friday updates on who responded and jobs in pipeline
We work with industry data and realistic expectations:
✅ 20-30% of past customers respond when followed up systematically
✅ 5-7 responses per month from your 20-25 messages sent
✅ 1-2 jobs booked per month on average (varies month to month)
✅ Service typically pays for itself with one £500+ job
Important: These response rates assume your customers were satisfied with your work. We're reminding them you exist, not convincing them to give you a second chance.
If you did quality work and just haven't stayed in touch, these numbers hold true.
Normal Price:
🚫 Setup: £147
🚫 Monthly: £350/month
🚫 First month total: £497
Founding Client Price:
✅ Setup: FREE (save £147)
✅ Monthly: £250/month
✅ First month total: £250
You save £247 in month 1, and £100 every month for as long as you're a founding client.
No long-term contract. Cancel with 30 days notice.
Step 1: Quick Chat (up to 15 Minutes)
Book a quick chat to make sure this is right for your business. We'll discuss how many past customers you've got and whether this service fits. Book Your Quick Chat →
Step 2: Setup Call (15 Minutes)
Quick setup call to get your customer list and understand your business. We sort the legal bits (takes 30 seconds) and work out your communication style.
Step 3: Start Getting Work Back
Following Monday, you get your first batch of messages. Copy, paste, send. Jobs start coming back in.
Works best if you:
✅ Have 50+ past customers you haven't followed up with
✅ Your customers were generally happy with your work
✅ Are too busy to chase them yourself
✅ Want more work without spending hours on it
✅ Can spare 5 minutes on Monday mornings
This isn't right if you:
❌ Don't have past customers (brand new business)
❌ Already have a solid follow-up system running
❌ Can't commit to 5 minutes on Monday mornings
Three reasons:
Response rates - Messages from your number (that customers already have saved) get 3x higher response rates than messages from an unknown number.
GDPR compliance - You're the Data Controller for your customer data. When you send from your number, it's clean and compliant. If we send from ours, it creates legal grey areas.
Relationship ownership - These are your customers. The relationship should stay between you and them, not between them and us.
Takes 5 minutes every Monday morning to copy, paste, and send. Worth it for the results you'll get.
Yes, you send us your customer list (we'll show you how to password-protect it). We organise it into a tracker and write the messages. All handled securely and GDPR compliant.
If you'd like more information on how we handle your customer data, view part 6A of our Privacy Policy.
Every message includes "Reply STOP to opt out". If they do, we mark them in the tracker and never contact them again. Usually under 5% opt out.
They reply directly to you (your phone number or email), so you handle it like any normal customer conversation.
We ask you to forward us the response so we can track it in your system and update your Friday report. Takes 2 seconds.
You handle all the booking details, quotes, availability as normal. We just keep the tracker updated.
We can't guarantee specific numbers, but industry data shows 20-30% of past customers respond when followed up systematically. Even if only 10% book, that's jobs you didn't have to find.
Then this service won't help you. Response rates depend on you doing quality work in the first place.
We can remind customers you exist, but we can't fix reputation issues or convince unhappy customers to book again.
This service is for trades who do great work but don't have time to stay in touch. If you've got quality issues, sort those first before using this.
If your customers were happy and you just haven't stayed in touch, this works brilliantly.
Absolutely. If you'll do it consistently every week, you should. But most trades who have been meaning to do this for months or years - it never happens. The difference with this service: it happens every week, whether you're busy or not.
No tech needed. We send you messages via WhatsApp or email. You copy, paste, and send from your phone. That's it.
No. We write messages that sound like they're coming from you, not a marketing company.
We reference the specific work you did for them, use conversational language, and keep it brief. No corporate jargon, no "Dear valued customer", no walls of text.
It reads like you've genuinely thought of them and dropped them a quick message. That's what gets responses.
No drama. We send you the Monday plan by 8am every Monday morning, so it's in your face first thing.
If you do miss a Monday, just send them Tuesday or Wednesday. The system keeps running.
Once you see the first few responses come in, you won't forget. It becomes the easiest 5 minutes of your week.
Absolutely. If you've got an admin person, they can send the messages instead of you.
We just send the Monday plan to them. Same process - as long as messages go from your business to your customers, it works.
No problem. During the setup call, we ask if there's anyone you DON'T want us to include (nightmare customers, unpaid invoices, etc.).
We mark them in the tracker and never contact them. You're in control.
First responses usually come within the first week. Jobs typically start booking in week 2-3.
Yes, with 30 days notice. But honestly, getting really busy is exactly when you should keep going - follow-ups today turn into bookings in 2-3 weeks.
If you stop when you're busy, you create a gap in your pipeline for later.
Most trades say they’ve been ‘meaning to do this for months’ – this system makes sure it actually happens every week.
Founding client pricing won't last forever.
Book your quick chat now or message us on WhatsApp if you've got questions.
🔒 GDPR Compliant
🇬🇧 UK Based
✅ Secure Payment
Trade Forge Network
Helping trades bring past customers back systematically.
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